Social marketing to address water shortage fears: Is water a privilege or a right?

clock • 3 min read

The University of Kent's Ben Lowe unpicks the challenges of promoting water-saving in rainy Britain

Sir James Bevan, CEO of the Environment Agency, recently addressed a water conference and declared climate change and population growth were an existential threat to water security in the UK. These...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Richmond launches new vegetable-based sausages

Richmond launches new vegetable-based sausages

Veggie Tasty sausages to contain 42 per cent vegetables, as meat brand expands its range of plant-based products

Stuart Stone
clock 16 December 2025 • 2 min read
Reports: EU talks to ban use of 'meaty' descriptors by plant-based brands end in deadlock

Reports: EU talks to ban use of 'meaty' descriptors by plant-based brands end in deadlock

Negotiations to confirm a ban on plant-based brands using 29 meat-linked terms such as 'drumsticks', 'ribs', 'beef' and 'chicken' to resume next year

Stuart Stone
clock 15 December 2025 • 4 min read
Pharmacy2U becomes first online pharmacy to achieve B Corp Status

Pharmacy2U becomes first online pharmacy to achieve B Corp Status

Leeds-based company officially recognised for efforts to enhance its social and environmental impact

clock 10 December 2025 • 2 min read