The climate summit vs. the iPhone: A mainstream media mismatch

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CREDIT: GreenBiz.com
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CREDIT: GreenBiz.com

The latest iPhone introduction garnered hundreds of times more coverage than the worldchanging commitments made in San Francisco. Why?

This article is drawn from the GreenBuzz newsletter from GreenBiz, running Mondays. Was last week's Global Climate Action Summit a PR stunt or pivotal moment? Granted, it was a little of each. To...

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