Do you have a strong sense of purpose? Does it drive what you do?

clock • 3 min read

Forum for the Future's Stephanie Draper argues that if firms are to move beyond incremental environmental change they need a sense of purpose

There's a wonderful story of a new senior executive at Unilever being asked why he is there. He replies that he's going to sell a lot of soap, but is rebuffed by his boss saying he is there to change lives....

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