John Cridland: Buying into it - making the consumer case for low carbon

clock

CBI Director General calls for better promotion of low carbon products

I'm a firm believer that business has a positive role to play in society. Because business shapes our society. The homes we sleep in, the food we eat; the benefits of our modern lives were delivered by...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

ASA cracks down on money saving claims for low-carbon homes

ASA cracks down on money saving claims for low-carbon homes

Watchdog rules against Good Energy advert promoting cost-saving potential of low carbon homes, arguing it should have provided greater clarity on how such claims can be substantiated

clock 26 November 2025 • 5 min read
Meet the green shopper: How to connect with eco-conscious consumers

Meet the green shopper: How to connect with eco-conscious consumers

In a market where values increasingly guide purchasing decisions, authenticity is key, writes iStock's Jacqueline Bourke

Jacqueline Bourke, iStock
clock 20 November 2025 • 3 min read
Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

Jane Thynne, Farmers Guardian
clock 16 October 2025 • 3 min read