The 89 Percent Project launches mission to give voice to 'silent climate majority'

Stuart Stone
clock • 5 min read
Credit: The 89 Percent Project
Image:

Credit: The 89 Percent Project

Dozens of global newsrooms launch campaign to highlight how nine-in-10 people want stronger action to tackle climate change - but mistakenly believe they are in a minority

A partnership fronted by The Guardian, Covering Climate Now, Agence France-Presse, and dozens of newsrooms around the world has launched today, in a bid to give voice to the 'silent majority' who mistakenly...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Climate change

Met Office: Summer 2025 on track to be one of UK's hottest on record

Met Office: Summer 2025 on track to be one of UK's hottest on record

Provisional Met Office statistics indicate summer 2025 is on track to join 2023, 2022 and 2018 among UK's ten warmest since records began 140 years ago - and it could yet take the overall top spot

Stuart Stone
clock 19 August 2025 • 4 min read
Study: Climate change costing UK grassroots sport clubs £320m a year and rising

Study: Climate change costing UK grassroots sport clubs £320m a year and rising

UK government-commissioned research uncovers the increasing cost of worsening climate change on community sports clubs, facilities and competitions

clock 19 August 2025 • 4 min read
Birds Eye owner confirms emissions have fallen 41 per cent since 2019

Birds Eye owner confirms emissions have fallen 41 per cent since 2019

Nomad Foods reveals sharp reduction in absolute carbon emissions on the back of company-wide decarbonisation efforts

Stuart Stone
clock 15 August 2025 • 3 min read