Sustainability plummets as priority in 2025 for fashion brands

clock • 5 min read
Sustainability plummets as priority in 2025 for fashion brands

Climate issues are near the bottom of the list of apparel execs' concerns for the year ahead, according to McKinsey's 2025 State of Fashion report - Here's how sustainability teams can push ahead

Sustainability has fallen off the radar as a primary concern for fashion brands. Corporate execs are more preoccupied with weak sales, according to McKinsey & Co's State of Fashion report for 2025. Inflation-squeezed...

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