Study: Smaller meal portions driving fall in UK meat consumption

Michael Holder
clock • 3 min read
Credit: iStock
Image:

Credit: iStock

More than half the fall in UK meat consumption seen since 2019 is driven by people eating smaller meals, University of Edinburgh study finds

People in the UK may be eating less meat in part because they are consuming smaller portion sizes, rather than due to them avoiding meat altogether, fresh research released today suggests. A University...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Richmond launches new vegetable-based sausages

Richmond launches new vegetable-based sausages

Veggie Tasty sausages to contain 42 per cent vegetables, as meat brand expands its range of plant-based products

Stuart Stone
clock 16 December 2025 • 2 min read
Reports: EU talks to ban use of 'meaty' descriptors by plant-based brands end in deadlock

Reports: EU talks to ban use of 'meaty' descriptors by plant-based brands end in deadlock

Negotiations to confirm a ban on plant-based brands using 29 meat-linked terms such as 'drumsticks', 'ribs', 'beef' and 'chicken' to resume next year

Stuart Stone
clock 15 December 2025 • 4 min read
Pharmacy2U becomes first online pharmacy to achieve B Corp Status

Pharmacy2U becomes first online pharmacy to achieve B Corp Status

Leeds-based company officially recognised for efforts to enhance its social and environmental impact

clock 10 December 2025 • 2 min read