Study: Smaller meal portions driving fall in UK meat consumption

Michael Holder
clock • 3 min read
Credit: iStock
Image:

Credit: iStock

More than half the fall in UK meat consumption seen since 2019 is driven by people eating smaller meals, University of Edinburgh study finds

People in the UK may be eating less meat in part because they are consuming smaller portion sizes, rather than due to them avoiding meat altogether, fresh research released today suggests. A University...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Michael Holder
Author spotlight

Michael Holder

Editor

View profile
More from Michael Holder

Global Briefing: White House to pay $900m to stop two more US offshore wind projects

How L'Oréal is harnessing nature to move beyond petrochemicals in cosmetics

More on Marketing

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns
Marketing

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns

With environmental claims firmly under the microscope, Michelle Carvill from the Chartered Institute of Marketing offers six tips for firms to avoid falling foul of 'greenwashing' rules

Michelle Carvill, Chartered Institute of Marketing
clock 29 April 2026 • 4 min read
Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive
Marketing

Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive

Ecologi, Giffgaff, and MG OMD host media and marketing industry leaders at 'Boardroom in Nature' meeting in support of campaign to boost sector's investment in UK nature recovery

BusinessGreen staff
BusinessGreen staff
clock 22 April 2026 • 4 min read
'Pivotal moment': Plant based food market hits €16.3bn in Europe
Marketing

'Pivotal moment': Plant based food market hits €16.3bn in Europe

New analysis suggests the plant-based food market is growing, but products must move beyond niche positioning if they are to realise their full potential

Amber Rolt
clock 14 April 2026 • 4 min read