Nigeria captain debuts 'world's most eco-friendly' football boots

Stuart Stone
clock • 2 min read
Credit: Sokito
Image:

Credit: Sokito

William Troost-Ekong wore custom 'bio-based' boots develpoed by UK brand Sokito during Nigeria's Africa Cup of Nations opening game against Equatorial Guinea

The captain of Nigeria's football team has become the first player to wear vegan-friendly boots made from bio-based materials including corn waste, sugarcane and bamboo during a major international tournament....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Milking it

Milking it

Rules that stop brands selling plant-based food and drink from marketing their products with terms that are already widely used are becoming ever more ridiculous

James Murray
clock 12 February 2026 • 4 min read
Supreme Court bans Oatly from using 'milk' in its marketing

Supreme Court bans Oatly from using 'milk' in its marketing

Swedish oat drinks brand loses long-running legal battle with trade association Dairy UK over attempt to trademark 'Post Milk Generation'

Michael Holder
clock 11 February 2026 • 4 min read
Can the junk food ad ban provide a boost for plant-based foods?

Can the junk food ad ban provide a boost for plant-based foods?

EXPLAINER - New advertising restrictions offer plant-based brands a chance to seize market share - but only if rules are seen as a 'creative brief rather than a constraint'

Stuart Stone
clock 11 February 2026 • 11 min read