Greenwashing concerns 'pervasive' across all sectors, global study warns

Cecilia Keating
clock • 2 min read
Greenwashing concerns 'pervasive' across all sectors, global study warns

Major global survey reveals remarkably low levels of consumer trust in corporates' environmental claims

More than half of consumers around the world believe brands across all industries are misleading them with their sustainability claims, according to a major new poll by Kantar. Research published this...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Red Tractor accused of 'greenwashing' as standards agency upholds environmental complaint

Red Tractor accused of 'greenwashing' as standards agency upholds environmental complaint

Campaign group claims assurance body misled the public with its 'farmed with care' message

Jane Thynne, Farmers Guardian
clock 16 October 2025 • 2 min read
Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

We need a new language that speaks to the opportunities of well-designed resilience initiatives, not just obligation, writes Forster Communications CEO Amanda Powell-Smith

Amanda Powell-Smith, Forster Communications
clock 16 October 2025 • 3 min read
Why communication will determine the winners of the net zero economy

Why communication will determine the winners of the net zero economy

The path to net zero is paved by the hard work of businesses in the green transition sector. Chris Dace, director at Resonates, outlines the challenges to these businesses – and how strategic communications are crucial for overcoming them.

Chris Dace, Resonates
clock 15 October 2025 • 4 min read