From rubber to rice: Goodyear debuts tyre made from 70 per cent sustainable material

James Murray
clock • 3 min read
Credit: Goodyear
Image:

Credit: Goodyear

Global giant hails 'significant progress' towards goal of delivering 100 per cent sustainable-material tire by 2030

The Goodyear Tire & Rubber Company has today unveiled a demonstration tyre made using with 70 per cent sustainable-material content, including soy bean oil, rice husks, and plastic recycled from old bottles....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Technology

ChatNetZero: World's first climate target chatbot updated to cut energy use

ChatNetZero: World's first climate target chatbot updated to cut energy use

Upgraded climate AI tool outperforms general-purpose chatbots on accuracy and energy efficiency, creators claim

Stuart Stone
clock 22 April 2026 • 3 min read
 IEA: Electricity use from AI data centres surged 50 per cent in 2025

IEA: Electricity use from AI data centres surged 50 per cent in 2025

Global energy use from AI expected to double by 2030, prompting fresh calls for improved collaboration between energy companies, tech platforms, and policymakers to tackle AI's growing power challenges

clock 17 April 2026 • 5 min read
Government announces winners in £50m agri-tech funding round

Government announces winners in £50m agri-tech funding round

Defra and Innovate UK award funding to range of technologies focused on delivering practical, nature-based solutions for the farming sector

clock 15 April 2026 • 2 min read