'Massive challenge of translation': David Shukman warns complex language could hold back net zero transition

Cecilia Keating
clock • 3 min read
BG Deputy Editor Michael Holder speaks to David Shuckman
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BG Deputy Editor Michael Holder speaks to David Shuckman

Opening session at BusinessGreen's Net Zero Culture summit sees former BBC science editor call on climate communicators to take care when 'translating' environmental concepts and terms for the wider public

Players from across the climate movement and green economy need to sharpen up their language if they want to cut through to audiences and enlist citizens in the next phase of the net zero transition, according...

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