'Every Action Counts': Corporates launch green behaviour change campaign in bid to reach one billion consumers

BusinessGreen staff
clock • 3 min read
Coalition members aim to pursue "locally-relevant approaches" to driving sustainable consumer behaviours
Image:

Coalition members aim to pursue "locally-relevant approaches" to driving sustainable consumer behaviours

New coalition includes the likes of Mastercard, BBVA, and FNZ and has already won backing from the UN

A corporate-led green consumer behaviour campaign that is aiming to encourage one billion people around the world to take everyday actions to enhance biodiversity and climate efforts has been launched...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join now

 

Already a BusinessGreen
member?

Login

More on Marketing

Plant-based diets are increasingly popular amid mounting environmental concern

How carbon labels and clever menu design can cut the impact of dining

A traffic light labelling system and making sustainable dishes the default menu option boosted their popularity, according to research

Cristina Stewart and Rachel Pechey, University of Oxford
clock 18 May 2022 • 4 min read
Food brands shouldn't wait for consumers to lead on sustainability

Food brands shouldn't wait for consumers to lead on sustainability

Are top food brands doing enough to help customers understand the climate impacts of their choices?

Theresa Lieb, GreenBiz.com
clock 13 May 2022 • 4 min read
How brands can apply behavioural science and nudge theory to drive a low carbon economy

How brands can apply behavioural science and nudge theory to drive a low carbon economy

Companies selling green goods should develop nuanced marketing strategies that tap in to the motivations of all consumers, not just those receptive to eco-marketing, argues Hearts & Science CEO Garrett O'Reilly

Garrett O'Reilly
clock 10 May 2022 • 5 min read