'Every Action Counts': Corporates launch green behaviour change campaign in bid to reach one billion consumers

BusinessGreen staff
clock • 3 min read
Coalition members aim to pursue "locally-relevant approaches" to driving sustainable consumer behaviours
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Coalition members aim to pursue "locally-relevant approaches" to driving sustainable consumer behaviours

New coalition includes the likes of Mastercard, BBVA, and FNZ and has already won backing from the UN

A corporate-led green consumer behaviour campaign that is aiming to encourage one billion people around the world to take everyday actions to enhance biodiversity and climate efforts has been launched...

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