McPlant: McDonalds touts plans for plant-based burger

James S Murray
clock • 2 min read

Fast food giant becomes latest major brand to embrace alternative meat market with plans to introduce new plant-based burger

McDonalds has confirmed it is set to next year launch a new line of plant-based burgers under the banner 'McPlant', following successful trials. In an investor update yesterday, the company said it...

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