Roll up, roll up: Refillable, biodegradable deodorant start-up raises £500,000

Cecilia Keating
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Wild's natural, refillable deodorant comes in flavours like orange, rose, mint and coconut. Credit: Wild
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Wild's natural, refillable deodorant comes in flavours like orange, rose, mint and coconut. Credit: Wild

Firm founded by ex-marketing director of Hello Fresh says onus is on startups to encourage sustainable consumption.

A London-based natural deodorant company has raised half a million pounds in seed funding for its refillable deodorant range following a successful pilot launch last year. Wild claims that its new deodorant...

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