Roll up, roll up: Refillable, biodegradable deodorant start-up raises £500,000

Cecilia Keating
clock • 2 min read

Firm founded by ex-marketing director of Hello Fresh says onus is on startups to encourage sustainable consumption.

A London-based natural deodorant company has raised half a million pounds in seed funding for its refillable deodorant range following a successful pilot launch last year. Wild claims that its new deodorant...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Recycling

Government promises to cover EPR funding shortfall

Government promises to cover EPR funding shortfall

PackUK confirms freeze on producer disposal fees under Extended Producer Responsibility for packaging scheme, after government moves to plug funding gap

Stuart Stone
clock 26 February 2026 • 4 min read
eBay to buy Depop from Etsy in $1.2bn deal

eBay to buy Depop from Etsy in $1.2bn deal

Recommerce giant to purchase second-hand fashion app in bid to reach sustainability-minded Gen Z and Millennial customers

Stuart Stone
clock 20 February 2026 • 4 min read
Material Focus awards first round of Circular Electricals Funding

Material Focus awards first round of Circular Electricals Funding

First four projects to receive funding aim to improve resource efficiency and reduce environmental impacts from waste electricals

clock 13 February 2026 • 2 min read