Not pulp fiction: Absolut, Coca-Cola and the paper bottle project

clock • 6 min read

The two brands are part of a ‘pioneer community’ that also includes Carlsberg and L’Oreal

The quest to design more sustainable bottles has led a quartet of companies - Danish beer maker Carlsberg, spirits company Absolut (part of France's Pernod Ricard), French personal care company L'Oreal...

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