Child's play: Mattel eyes 100 per cent recycled and recyclable toys by 2030

Michael Holder
clock • 2 min read

Firm behind Barbie, Hot Wheels and Fisher-Price plans to launch first toy made from and packaged in green materials in early 2020

Toymaker Mattel has set its sights on ensuring all of its products are made from and packaged in 100 per cent recycled, recyclable or bio-based materials within the next decade, with children able to get...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Recycling

Squaring the circle: Rethinking procurement to promote the circular economy

Squaring the circle: Rethinking procurement to promote the circular economy

For the UK infrastructure sector, where projects are capital-intensive and long-lasting, the specification process could be the key to effectively integrating circular economy principles, write AECOM's Robert Spencer

Robert Spencer, AECOM
clock 06 October 2025 • 6 min read
Biffa acquires plastic bottle firm Esterform ahead of Deposit Return Scheme launch

Biffa acquires plastic bottle firm Esterform ahead of Deposit Return Scheme launch

Waste management giant unveils plans to merge recycling operations with bottle manufacturing capacity to create a circular plastics packaging business

clock 03 October 2025 • 2 min read
Extended Producer Responsibility: Consumer Goods Forum launches new packaging guidance

Extended Producer Responsibility: Consumer Goods Forum launches new packaging guidance

New guidance aims to help low-and-middle income countries deliver effective policies for curbing packaging waste

clock 01 October 2025 • 3 min read