Child's play: Mattel eyes 100 per cent recycled and recyclable toys by 2030

Michael Holder
clock • 2 min read

Firm behind Barbie, Hot Wheels and Fisher-Price plans to launch first toy made from and packaged in green materials in early 2020

Toymaker Mattel has set its sights on ensuring all of its products are made from and packaged in 100 per cent recycled, recyclable or bio-based materials within the next decade, with children able to get...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Michael Holder
Author spotlight

Michael Holder

Editor

View profile
More from Michael Holder

'Diversification is the cornerstone of energy security': Can anyone catch China in the global critical minerals race?

'It isn't magic, but it's close': Better Dairy and the quest for cow-free cheese

More on Recycling

Viridor's Edita Adamcikova: 'Basing your net zero strategy on clear, science-based targets is fundamental'
Recycling

Viridor's Edita Adamcikova: 'Basing your net zero strategy on clear, science-based targets is fundamental'

Edita Adamcikova, ESG director at Viridor, the UK's largest operator of energy from waste facilities, unpacks the business, political, and societal complexities of building a net zero strategy ahead of the 2025 UK Green Business Awards

BusinessGreen staff
BusinessGreen staff
clock 21 May 2025 • 7 min read
M&S to trial recyclable, fibre-based microwave meal trays in UK first
Recycling

M&S to trial recyclable, fibre-based microwave meal trays in UK first

FSC-certified packaging can be recycled alongside paper and card at home, and is suitable for cooking in both microwaves and standard ovens

Michael Holder
Michael Holder
clock 18 May 2025 • 2 min read
Can re-use really replace 'largely ineffective' plastic recycling?
Recycling

Can re-use really replace 'largely ineffective' plastic recycling?

New report argues reuse, not recycling, is the most effective solution towards the global plastic crisis, but warns the huge potential of re-use models is being systematically ignored

Amber Rolt
clock 13 May 2025 • 7 min read