'Blue Planet Effect': Consumer interest in corporate 'environmental responsibility' rises

BusinessGreen staff
clock • 2 min read

Survey reveals trust in businesses to behave ethically is at a record high, but concerns over environmental impacts are also growing

Environmental responsibility should be one of the top priorities for business leaders, according to the latest annual poll conducted by the Institute of Business Ethics (IBE). The group's annual tracker...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Communications experts share their thoughts on how the proposed ban on social media for under 16s might provide an opportunity to reinvigorate the UK's climate and nature discourse

Stuart Stone
clock 02 July 2026 • 15 min read
'Don't be a tosser': Fussy launches campaign to reduce bathroom plastic waste

'Don't be a tosser': Fussy launches campaign to reduce bathroom plastic waste

Refillable deodorant brand Fussy launches first TV campaign backed by Sky Media's Sky Zero Footprint Fund

clock 01 July 2026 • 2 min read
Let's Save Water: New campaign aims to cut wasted water in England and Wales

Let's Save Water: New campaign aims to cut wasted water in England and Wales

Campaign aims to change public's relationship with water and inspire behaviour change to tackle growing pressure on future supplies

clock 30 June 2026 • 2 min read