Veggie Pret is here to stay, says chief executive

clock • 2 min read

Sales at Soho pilot store remain higher than before its vegetarian-only conversion, company reveals

The new vegetarian branch of Pret a Manger that was unveiled in Soho earlier this summer as part of a pilot project is set to remain open permanently, the London-based company has today announced. Writing...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Author spotlight

Jocelyn Timperley

View profile
More from Jocelyn Timperley

How greenhouses run on solar power and seawater could turn agriculture on its head

Meet the smart bin technology helping kitchens slash food waste

More on Marketing

Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?
Marketing

Overcoming the 'curiosity-scepticism' gap: What's the most effective way to advertise meat-alternative products?

As cultivated meat edges closer to commercial reality two new reports examine how to best attract new consumers to sustainable alternatives to chicken, beef, pork and lamb

Amber Rolt
clock 30 July 2025 • 7 min read
Zoe Ruthven: 'Sustainability isn't about all of us doing everything perfectly'
Skills

Zoe Ruthven: 'Sustainability isn't about all of us doing everything perfectly'

Triodos Bank UK's director of marketing and communications discusses her journey from feeling her background wasn't 'green' enough to working at the forefront of sustainable finance

Stuart Stone
Stuart Stone
clock 29 July 2025 • 7 min read
'Science with a soul': Plastic pollution, Wilson the volleyball, and the dramatisation of 450 years of ocean data
Waste

'Science with a soul': Plastic pollution, Wilson the volleyball, and the dramatisation of 450 years of ocean data

Nicholas Bergantin, co-chief creative officer at Sao Paolo-based creative agency Africa, explains how Tom Hanks' famous volleyball came to front an ocean-waste awareness campaign

Stuart Stone
Stuart Stone
clock 23 July 2025 • 9 min read