Veggie Pret is here to stay, says chief executive

clock
Veggie Pret is here to stay, says chief executive

Sales at Soho pilot store remain higher than before its vegetarian-only conversion, company reveals

The new vegetarian branch of Pret a Manger that was unveiled in Soho earlier this summer as part of a pilot project is set to remain open permanently, the London-based company has today announced. Writing...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech developments
  • Stay in the know with our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Tap into our extensive archive of exclusive articles, news, analysis and guides
  • Choose from 3 paid membership levels or start a 7-day no strings trial

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

Credit: iStock

'Greenwashing works': Consumers need better protection from misleading green claims, study warns

But Behavioural Insights team study finds that targeted interventions and education can reduce vulnerability to greenwash claims

Michael Holder
clock 24 June 2022 • 3 min read
BusinessGreen Leaders Awards 2022: And the winner is...

BusinessGreen Leaders Awards 2022: And the winner is...

All the winners and highly commended entries from last night's prestigious BusinessGreen Leaders Awards

BusinessGreen staff
clock 22 June 2022 • 10 min read
iStock

Industry-led Ad Net Zero campaign eyes global expansion

Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold

Cecilia Keating
clock 22 June 2022 • 5 min read