G-Star RAW and Plastic Soup Foundation team up to tackle plastic pollution

Madeleine Cuff
clock • 2 min read

Dutch clothing company launches new campaign to fight the rise of plastic microfibers in oceans

Every time a synthetic item of clothing is put in the wash, it sheds small plastic fibres that find their way in to the world's rivers and oceans - threatening ocean wildlife and the safety of our food...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

 UK shoppers spend record £1.7bn on certified sustainable seafood

UK shoppers spend record £1.7bn on certified sustainable seafood

Marine Stewardship Council annual report shows UK shoppers continue to opt for sustainable fish, as more retailers look to carry its blue ecolabel

clock 26 January 2026 • 3 min read
Greenwashing versus green hushing: Is there a better way?

Greenwashing versus green hushing: Is there a better way?

BusinessGreen's latest Spotlight webinar explored how green claims rules have evolved and how businesses can develop more effective green marketing campaigns

Stuart Stone
clock 23 January 2026 • 9 min read
Amsterdam becomes first capital city to ban fossil fuel and meat advertising in public spaces

Amsterdam becomes first capital city to ban fossil fuel and meat advertising in public spaces

Ban means more than one-in-five Dutch people now live in municipalities with policies in place to block ads considered harmful to the climate

Stuart Stone
clock 23 January 2026 • 3 min read