Mayor Boris exaggerated impact of London pollution laws, says advertising watchdog

Jessica Shankleman
clock

Advertising Standards Authority says TfL misled public in claiming planned Ultra Low Emission Zone would halve traffic pollution

Boris Johnson and Transport for London (TfL) have been banned from claiming their new air quality laws will halve vehicle pollution in the capital, after the advertising watchdog said it had inflated the...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

How storytelling can help drive action towards a sustainable future

How storytelling can help drive action towards a sustainable future

Storytelling has an increasingly strategic role in corporate sustainability - the challenge is to tell stories that acknowledge the scale of the problem while offering hope and engagement, writes CISL fellow Zoë Arden

Zoë Arden, CISL fellow
clock 06 March 2026 • 5 min read
UK Green Business Awards 2026: Last chance to enter

UK Green Business Awards 2026: Last chance to enter

Final deadline for entries to this year's awards falls at midnight on the 6th March

BusinessGreen staff
clock 05 March 2026 • 2 min read
ASA cracks down on British Gas and Hive over cost-saving claims

ASA cracks down on British Gas and Hive over cost-saving claims

Watchdog rules advertised cost savings from heat pumps and solar panels lacked necessary qualification

Stuart Stone
clock 04 March 2026 • 5 min read