Green Deal Finance Company downplays compensation risks after advertising blunder

Jessica Shankleman
clock

Advertising Standard Authority upholds complaints over claims that Green Deal Finance Loans are cheapest on market

The government-backed Green Deal Finance Company (GDFC) has dismissed reports that it could be forced to refund tens of thousands of pounds to consumers, after the advertising watchdog banned it from claiming...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

'Pivotal moment': Plant based food market hits €16.3bn in Europe

'Pivotal moment': Plant based food market hits €16.3bn in Europe

New analysis suggests the plant-based food market is growing, but products must move beyond niche positioning if they are to realise their full potential

clock 14 April 2026 • 4 min read
Decathlon UK's Chris Allen: 'Most of my work is about redesign'

Decathlon UK's Chris Allen: 'Most of my work is about redesign'

The sustainability director at sports retailer Decathlon explains the importance of translating green ambition into practical decisions, and why new ideas are coming from people 'at the edges' of existing industries

Stuart Stone
clock 07 April 2026 • 4 min read
Study: Advertising industry could slash emissions through 'small changes'

Study: Advertising industry could slash emissions through 'small changes'

AdGreen's 2025 Annual Review highlights how advertising productions could easily cut emissions by over a quarter

clock 31 March 2026 • 3 min read