J&J wants to know what's happening in your bathroom

clock

Can Johnson and Johnson's new Tumblr campaign get more consumers to recycle bottles from their bathrooms?

When it comes to sharing content or messages on social networks, many people are suckers for subjects that are cute, like kittens and babies. So, when the Johnson & Johnson (J&J) consumer division took...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose the membership package that's right for you and your organisation, via our 3 membership levels.

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Inside one communications agency's drive to deliver on its green claims

Inside one communications agency's drive to deliver on its green claims

Award-winning comms agency CEO Amanda Powell-Smith discusses how to talk about sustainability in an era of greenwashing

Stuart Stone
clock 28 November 2024 • 11 min read
Study: Smaller meal portions driving fall in UK meat consumption

Study: Smaller meal portions driving fall in UK meat consumption

More than half the fall in UK meat consumption seen since 2019 is driven by people eating smaller meals, University of Edinburgh study finds

Michael Holder
clock 05 November 2024 • 3 min read
Deloitte: Businesses have a 'pivotal' role to play in removing barriers to sustainable living

Deloitte: Businesses have a 'pivotal' role to play in removing barriers to sustainable living

Study suggests 'growing fatigue' among consumers making sustainable choices, despite two fifths remaining anxious about climate change

Stuart Stone
clock 28 October 2024 • 4 min read