Green consumers to the fore on Black Friday

BusinessGreen staff
clock

Poll finds shoppers are increasingly attracted to products that are good for society and the environment

As Black Friday shopping revs up to fever pitch in the US, a new survey finds two thirds of consumers are recognising the need to purchase fewer products and make sure the ones they do buy are good for...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Adidas, Calvin Klein, and Uniqlo fall foul of ASA over recycled fashion claims

Adidas, Calvin Klein, and Uniqlo fall foul of ASA over recycled fashion claims

Advertising watchdog adds Adidas, Calvin Klein, and Uniqlo to growing list of fashion brands accused of 'misleading' claims around the sustainability of product materials

Stuart Stone
clock 24 June 2026 • 6 min read
Earthmark launches 'Trustpilot for the climate'

Earthmark launches 'Trustpilot for the climate'

New directory offers 'at a glance' environmental performance indicators for more than 25,000 businesses

Stuart Stone
clock 23 June 2026 • 2 min read
The climate fight must involve social media creators

The climate fight must involve social media creators

Trust and influence may have already shifted to social media, where fossil fuel interests are backing creators -climate organisations must catch up

Isa Lim, Dialogue Earth
clock 28 May 2026 • 6 min read