Is green marketing a luxury for good economic times?

clock

New US study suggests levels of green advertising contract as GDP growth slows

It seems that ads promoting a healthy planet only thrive during a healthy economy. According to three Penn State University researchers, green marketing rises and falls in lockstep with key indicators...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

The climate fight must involve social media creators

The climate fight must involve social media creators

Trust and influence may have already shifted to social media, where fossil fuel interests are backing creators -climate organisations must catch up

Isa Lim, Dialogue Earth
clock 28 May 2026 • 6 min read
Dystopian novel about the 'Disneyfication of nature' wins £10,000 Climate Fiction Prize

Dystopian novel about the 'Disneyfication of nature' wins £10,000 Climate Fiction Prize

Helen Phillips takes home award for novel Hum which depicts a near future impacted by climate change, where green spaces are limited and humans yearn for nature and clean air

clock 28 May 2026 • 3 min read
Fully booked: UK Green Business Awards sold out for 2026

Fully booked: UK Green Business Awards sold out for 2026

UK's most prestigious green businesses awards is now fully booked

BusinessGreen staff
clock 22 May 2026 • 1 min read