London Olympics: Campaigners target ethical records of corporate sponsors

clock •

BP, Rio Tinto and Dow Chemical accused of using the 2012 games to 'greenwash' their reputations

With the Olympics now just a month away, campaigners plan to step up their campaign to publicise what they claim is an attempt by global companies to use the games to "greenwash" their reputation. Last...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

The FIFA World Cup was shaped by extreme weather - will Euro 2028 change football's climate legacy?
Marketing

The FIFA World Cup was shaped by extreme weather - will Euro 2028 change football's climate legacy?

The Euro 2028 tournament in the UK and Ireland provides an opportunity to lead the way in climate resilient sport, writes Football For Future founder Elliot Arthur-Worsop

Elliot Arthur-Worsop, Football For Future
clock 24 July 2026 • 4 min read
'Do It Right': Signature Brew, Wildfarmed, and Groove Armada launch regeneratively farmed beer
Marketing

'Do It Right': Signature Brew, Wildfarmed, and Groove Armada launch regeneratively farmed beer

New 'Do It Right' lager is to be stocked exclusively in Waitrose stores nationwide

Amber Rolt
clock 24 July 2026 • 2 min read
Poll: Majority of UK public want to see equal action to cut emissions and adapt to climate impacts
Marketing

Poll: Majority of UK public want to see equal action to cut emissions and adapt to climate impacts

Research shows public wants the government and private sector to do more to combat both the causes and impacts of climate change, but uncovers confusion over terms such as 'adaptation' and 'mitigation'

Amber Rolt
clock 14 July 2026 • 4 min read