Advertising watchdog gives thumbs up to carbon intensity advert

James S Murray
clock • 2 min read

Complaints over EDF advert claiming a 60 per cent cut in carbon intensity rejected

The term "carbon intensity" can be used in adverts promoting firms' green credentials, as long as it is clearly defined or equated to absolute carbon reductions, according to a new ruling from the UK's...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

UK Green Business Awards 2026: Sustainable workwear giant Fristads named as headline sponsor

UK Green Business Awards 2026: Sustainable workwear giant Fristads named as headline sponsor

Leading workwear manufacturer signals its support for the UK's burgeoning green economy

BusinessGreen staff
clock 06 May 2026 • 2 min read
Study: Health-focused messages twice as effective at encouraging public climate action

Study: Health-focused messages twice as effective at encouraging public climate action

New research finds evidence of climate impacts on health increases public support for decarbonisation

clock 01 May 2026 • 4 min read
Sustainability claims: How businesses can navigate 'greenwashing' clampdowns

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns

With environmental claims firmly under the microscope, Michelle Carvill from the Chartered Institute of Marketing offers six tips for firms to avoid falling foul of 'greenwashing' rules

Michelle Carvill, Chartered Institute of Marketing
clock 29 April 2026 • 4 min read