Green dollar strong despite downturn

clock • 1 min read

Survey of 1,000 US consumers finds that demand for environmentally sustainable products is not being curtailed by the recession

The US may be in the worst recession in decades, but the green consumer market has remained relatively immune to the downturn, according to a new survey of spending trends. The study, commissioned...

To continue reading this article...

Join BusinessGreen

  • Enjoy exclusive news, insights and analysis from Europe’s leading source of information on the green economy and business.
  • Make smart, responsible business decisions with an eye on the latest regulatory and tech development
  • Tap into our extensive archive of exclusive articles, news, analysis and guide
  • Access to our new BusinessGreen intelligence service, providing you with
  • > Exclusive in-depth case studies
  • > Policy briefings, white papers and reports on market trends that are shaping the direction of the net zero transition
  • Our overnight briefing, expertly curated help you run a competitive and sustainable business
  • Online and interactive meetings with BusinessGreen’s editors to discuss the crucial stories and trends from the past month

Choose from 3 paid membership levels or start a 7-day no strings trial.

Join nowTry 7 day trial

 

Already a BusinessGreen member?

Login

More on Marketing

How the UK's ASA is leading the way on tackling greenwashing

How the UK's ASA is leading the way on tackling greenwashing

The advertising regulator has published 15 rulings around green claims in six months, writes Peters & Peters' Alice McDonald

Alice McDonald, Peters & Peters
clock 10 May 2024 • 5 min read
A tale of two advertising awards

A tale of two advertising awards

Ten leading advertising agencies have been handed 'F-List' awards for their work with fossil fuel companies - but will the naming-and-shaming exercise work?

Cecilia Keating
clock 09 May 2024 • 7 min read
Clean Creatives: Over 1,000 advertising and PR firms promise to reject fossil fuel clients

Clean Creatives: Over 1,000 advertising and PR firms promise to reject fossil fuel clients

High profile campaign reaches fresh milestone, as pressure not to work with polluting clients intensifies

Cecilia Keating
clock 22 April 2024 • 2 min read