Green product price premiums turn off cash-strapped consumers

clock • 3 min read

But experts warn retailers cannot afford to back away from sustainable products

Almost half of UK consumers are unwilling to pay the price premium associated with many green and ethical products, a situation that is likely to worsen as the credit crunch continues to affect consumer...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

EcoBeautyScore: L'Oréal, Neutrogena, and Nivea pioneer eco labelling for beauty products

EcoBeautyScore: L'Oréal, Neutrogena, and Nivea pioneer eco labelling for beauty products

'Industry first' environmental scoring system backed by more than 70 global cosmetics manufacturers and trade associations

Stuart Stone
clock 15 July 2025 • 3 min read
'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising

'The cigarette companies of the 21st century': Media firms unite in call for ban on fossil fuel advertising

Group of advertising firms write to government to call for a ban on fossil fuel marketing ahead of parliamentary debate next week

clock 02 July 2025 • 4 min read
Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Study: Almost half of Gen Z say they would eat 'lab-grown' meat

Young Brits far more likely to eat cultivated or 'lab grown' meat products than older generations, new Ipsos survey finds

Stuart Stone
clock 27 June 2025 • 4 min read