IKEA: why businesses should 'go all in' on sustainability

Michael Holder
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IKEA: why businesses should 'go all in' on sustainability

IKEA's chief sustainability officer, Steve Howard, argues the case for setting 100 per cent targets to drive climate action

Ask any sportsperson what their ultimate aim is - from Usain Bolt and Serena Williams to Eric the Eel - and they'll tell you it is to win, finish top, or be the very best at what they do. Their achievements...

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