IKEA: why businesses should 'go all in' on sustainability

Michael Holder
clock • 6 min read

IKEA's chief sustainability officer, Steve Howard, argues the case for setting 100 per cent targets to drive climate action

Ask any sportsperson what their ultimate aim is - from Usain Bolt and Serena Williams to Eric the Eel - and they'll tell you it is to win, finish top, or be the very best at what they do. Their achievements...

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Michael Holder
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