Estee Chaikin: Hanergy, IKEA, and the transformative power of solar panels

James S Murray
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BusinessGreen's Young Sustainability Executive of the Year reveals how an interest in consumer behaviour helped shape one of the world's most exciting solar initiatives

The world-weary sigh that comes with the arrival of the energy bill is so commonplace in most households that few would recognise how bizaree it is that an industry can successfully sell a product that...

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