Blind spots, strong governance, and surviving a 'good old kicking': How The Body Shop launched a Youth Collective

Stuart Stone
clock • 11 min read
Credit: The Body Shop
Image:

Credit: The Body Shop

Almost 18 months on from a verbal 'kicking’ at COP26, The Body Shop’s global sustainability and activism director, Chris Davis, reflects on lessons learned from the creation of the cruelty-free cosmetics firm's youth advisory board

Rebellion at almost 50-years-old too often involves a flashy sports car and other questionable life choices. However, The Body Shop's recent attempts to recapture some of the vitality of its youth have...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Stuart Stone
Author spotlight

Stuart Stone

View profile
More from Stuart Stone

GB Energy: Expanded solar rollout to save NHS trusts estimated £65m

Fatih Birol: Age of electricity is here, but dark geopolitical shadow looms over energy sector

More on Marketing

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint
Marketing

Red Tractor advert banned after watchdog upholds 'greenwashing' complaint

Advertising Standards Agency upholds complaint from campaign group River Action which had claimed the farm certification body misled the public with its 'farmed with care' message

Jane Thynne, Farmers Guardian
clock 16 October 2025 • 3 min read
Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors
Marketing

Climate adaptation has a marketing problem - it needs active, inclusive communication to attract investors

We need a new language that speaks to the opportunities of well-designed resilience initiatives, not just obligation, writes Forster Communications CEO Amanda Powell-Smith

Amanda Powell-Smith, Forster Communications
clock 16 October 2025 • 3 min read
Why communication will determine the winners of the net zero economy
Marketing

Why communication will determine the winners of the net zero economy

The path to net zero is paved by the hard work of businesses in the green transition sector. Chris Dace, director at Resonates, outlines the challenges to these businesses – and how strategic communications are crucial for overcoming them.

Chris Dace, Resonates
clock 15 October 2025 • 4 min read