Nissan, Eaton team up with Manchester City to turn football fans into storage supporters

Madeleine Cuff
clock • 3 min read

Sponsorship deal will see fans offered Manchester City-branded home storage devices as developers battle to make energy storage technology mainstream

Home energy storage will soon no longer be the preserve of energy geeks and green consumers, if a new sponsorship deal signed by power company Eaton and football club Manchester City has the desired effect....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Supreme Court bans Oatly from using 'milk' in its marketing

Supreme Court bans Oatly from using 'milk' in its marketing

Swedish oat drinks brand loses long-running legal battle with trade association Dairy UK over attempt to trademark 'Post Milk Generation'

Michael Holder
clock 11 February 2026 • 4 min read
Can the junk food ad ban provide a boost for plant-based foods?

Can the junk food ad ban provide a boost for plant-based foods?

EXPLAINER - New advertising restrictions offer plant-based brands a chance to seize market share - but only if rules are seen as a 'creative brief rather than a constraint'

Stuart Stone
clock 11 February 2026 • 11 min read
Survey: Public concern over climate change remains high, despite growing fear of conflict

Survey: Public concern over climate change remains high, despite growing fear of conflict

Global survey of 13,000 people across Europe, Americas, Middle East, and Africa, reveals environmental issues remain a major concern for the public

Michael Holder
clock 11 February 2026 • 4 min read