Inside Ben Ainslie's sustainable America's Cup challenge

Will Nichols
clock • 5 min read

Olympic sailor says sports teams must step up to the plate on green messages as he plots the return of the Auld Mug from his low-carbon HQ

Sir Ben Ainslie is bidding to bring the America's Cup back to the UK for the first time since the inaugural competition in 1851. But along with building a boat and a team - Ben Ainslie Racing (BAR) - to...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Will Nichols
Author spotlight

Will Nichols

View profile
More from Will Nichols

Intelligent Energy hails 'transformational' £1.2bn India fuel cell deal

The end of the beginning...

More on Buildings

Tor Burrows: 'It's as much about people and culture as it is about carbon'
Buildings

Tor Burrows: 'It's as much about people and culture as it is about carbon'

Grosvenor's chief sustainability officer explains the role business strategy and influencing leadership play in her role, and how progress often means 'navigating ambiguity'

Stuart Stone
Stuart Stone
clock 30 December 2025 • 4 min read
Transport for London cuts ribbon on latest sustainable Tube station
Buildings

Transport for London cuts ribbon on latest sustainable Tube station

Revamped Colindale station features laminated timber ticket hall, blue-and-green roof drainage system, and step-free access

BusinessGreen staff
BusinessGreen staff
clock 29 December 2025 • 2 min read
Richard Quartermaine: 'I don't think the next wave of green ideas and leaders will just come from sustainability teams'
Buildings

Richard Quartermaine: 'I don't think the next wave of green ideas and leaders will just come from sustainability teams'

Urban&Civic's head of sustainability reflects on lessons from newt tunnels, and his role in balancing 'big-picture strategy' with 'granular detail'

Stuart Stone
Stuart Stone
clock 23 December 2025 • 8 min read