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Marketing

Marketing

Advertising watchdog tears up government's 'misleading' Green Deal ads

ASA says DECC was wrong to claim energy efficiency policy would save consumers money and push up house prices

clock 27 August 2014 • 4 min read

Marketing

Inside the wind energy industry's PR push

BusinessGreen Leaders Awards Green PR Company of the Year Hill+Knowlton Strategies reveals how it helped the wind energy industry get a fair hearing

clock 26 August 2014 •

Marketing

Peabody Energy vows to continue with revamped 'clean coal' ad

Company confirms it will continue to promote fuel poverty advert, albeit with clarification, as Burson Marsteller stonewalls questions on climate scepticism

clock 22 August 2014 •

Marketing

Peabody Energy told to scrub 'clean coal' claims

Advertising Standards Authority raps coal giant over green ad campaign

clock 20 August 2014 • 5 min read

Energy

From polls to protests, the shale gas industry is its own worst enemy

Shale gas may have a role to play in a low carbon energy mix, but the industry will never deliver unless it can cut out the PR blunders

clock 14 August 2014 •

Marketing

Edelman formally declares it will not accept climate denial campaigns

Statement by America’s biggest public relations firm may be the industry’s first official position on climate denial

clock 08 August 2014 •

Automotive

Wow, look, a Tesla

Trewin Restorick argues we need a new approach to communicating green opportunities - and a cutting edge electric car might just hold the answer

clock 08 August 2014 •

Investment

Green Deal Finance Company reviews business model as it prepares for uncertain future

EXCLUSIVE: GDFC considers direct sales and marketing business model in a drive to increase energy efficiency installations

clock 01 August 2014 •

Management

Tracey Rawling Church: The life and times of a sustainability trailblazer

BusinessGreen's Sustainability Executive of the Year reveals how she has spent much of the past two decades helping to push sustainability best practices into the corporate mainstream

clock 30 July 2014 •

Marketing

Yurts and solar powered saunas: TripAdvisor reveals greenest hotels in Europe

New European GreenLeaders board aims to cater to growing number of consumers making environmentally friendly travel choices

clock 29 July 2014 •
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