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Marketing

Marketing

Why eBay doesn't want to shout about its green credentials

BusinessGreen talks to eBay's Lori Duvall about green marketing and the upcoming PayPal split

clock 05 May 2015 • 3 min read

Marketing

Positive Luxury: How high-end fashion, jewellery, and travel are buying into sustainability

The woman behind the 'FairTrade of luxury goods' on how affluent consumers can drive positive change across the retail world

clock 01 May 2015 •

Climate change

Unilever joins Pharrell Williams' Live Earth extravaganza

Consumer goods giant signs up as official partner for Global Citizen and Live Earth campaigns

clock 29 April 2015 •

Climate change

Earth Day at 45: Denis Hayes on going global, 'dreadful failure' of climate action

The annual holiday synonymous with environmentalism has gone global four decades after its inception, but those closer to home question what should come next

clock 24 April 2015 •

Marketing

Mayor Boris exaggerated impact of London pollution laws, says advertising watchdog

Advertising Standards Authority says TfL misled public in claiming planned Ultra Low Emission Zone would halve traffic pollution

clock 08 April 2015 •

Waste

Captain Birds Eye to tout green credentials of frozen food

Iglo Group to launch European-wide campaign showing how freezing food can save money and cut down on food waste

clock 25 March 2015 •

Efficiency

Sabien Technology warms up overseas energy-efficiency market

UK company brings emission-cutting boiler optimisation devices to 34 countries after 25 per cent rise in orders

clock 23 March 2015 •

Automotive

Electric vehicles' second-hand value 'similar to diesels'

Pricing company Glass's says growing familiarity with technology among dealers and consumers is closing gap on competitors

clock 23 March 2015 •

Marketing

Ben & Jerry's wants to scoop you up into its new climate campaign

Save Our Swirled will see Ben & Jerry's hand out free ice cream from a custom-designed Tesla

clock 19 March 2015 • 2 min read

IT

Can Adrian Grenier help Dell's entourage sell sustainability?

The entrepreneur and eco-advocate has signed on to help the tech giant raise consumer awareness for plastics recycling and new closed loop initiatives, among other projects

clock 11 March 2015 •
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