Marketing

In an exclusive extract from his new book, Leo Barasi argues the green movement needs to reach out to those who remain apathetic about climate change

Dutch advertising watchdog's ruling prompts company to change line to 'least polluting fossil fuel' as campaigners welcome action over 'misleading' ad

New POFCAP label launched in a bid to independently verify products that make no use of palm oil in their supply chain

The debate about communicating apocalyptic climate risks misses the point - the only way to combat terrifying environmental warnings is by committing fully to climate action

Broadcaster to promote refillable bottles in a bid to tackle ocean plastic crisis and make the Oval a 'plastic-free venue'

Third annual technology awards launches today in a bid to celebrate the best and the brightest in UK clean tech

Chief executive Kevin Brennan explains why a growing desire among millenials for a healthier, more sustainable diet will drive rapid growth for the business over the next decade

New Green Deal offering needs to ditch the scheme's 'tarnished' reputation and create a brand people will trust, says CEO Kilian Pender

Re-launched company will ditch 'tarnished' Green Deal brand later this year in favour of new company name

WWF's Gareth Redmond-King reflects on the latest thinking on how best to communicate climate change