Marketing
Marketing
Complaints over EDF advert claiming a 60 per cent cut in carbon intensity rejected
04 June 2008
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2 min read
Marketing
Report finds tabloids are guilty of "contrarian" approach to climate change, raising questions over their suitability as advertising channel for green products
30 April 2008
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1 min read
Marketing
As complaints over greenwash hit record levels, the ASA is planning to bring industry leaders together to help tackle the problem
28 April 2008
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2 min read
Marketing
Survey finds "green" was the most popular word featured in new trademark requests last year
25 April 2008
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2 min read
Marketing
Today is Earth Day and this year promises to be bigger than ever. Jonathan Bardelline investigates how companies are seeking to reach out to customers as part of Earth Day celebrations
22 April 2008
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6 min read
Marketing
Founder of green events outfit UK Aware, Danny Carnegie, urges firms to ditch the impenetrable green terms and reach out to customers with more accessible marketing messages
21 April 2008
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5 min read
Marketing
Study argues emergence of eco-labels should lead to retailers axing unsustainable products
17 April 2008
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2 min read
Marketing
Products to feature carbon footprint labels as supermarket aims to introduce the "currency of CO2"
16 April 2008
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2 min read
Marketing
Scrapping plastic bags may lead to some inconvenience for customers at first, but the PR benefits would outweigh any short term pain, argues Sarah Howe
09 April 2008
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4 min read
