Marketing

Preston Koerner offers his five tips on how businesses can help customers shrug off their green fatigue

Australian ad watchdog joins worldwide clampdown on firms exaggerating their green credentials

Report warns "miserable" government climate change campaigns only serve to alienate target audience

Watchdog rules adverts for low emission vehicles gave impression cars were cheaper than they are

Japanese brewery announces plans to introduce carbon labels for one of its products from next March

Under threat of legal action, government revises guidelines to ensure all car ads, including billboards, include prominent emissions data

But experts warn retailers cannot afford to back away from sustainable products

Over 900 online retailers, including Tesco, M&S and Boots, to offer customers opportunity to earn points on Green Rewards card

Latest round of talks on green marketing guidelines to focus on building and textiles industries

European Commission proposes new rules requiring car ads to run cigarette packet-style warnings and more information on carbon emissions