Marketing

They may often be criticised for exaggerating green claims, but as Paul Thomas argues, PR departments can be a major force for positive environmental change

Ethical holiday operators plans to "do a Marks & Spencers" and introduce a fee for wasteful brochures

Claim that SUV which emits 192g of CO2 per km made "environmental, and economic, sense" slammed by watchdog

Authors of top 100 brand report argue that good environmental performance is becoming an increasingly important factor in a company's brand power

How do you expand the size and scope of your operations while staying true to your green beliefs? Environmentally friendly skin-care companies offer a good example of how to ride the wave of green business, sustainably

Retail industry warns that integrating different environmental and social metrics into "omni-labels" will be tough to pull off

Advertising watchdog rules that ad claiming liquefied natural gas was "one of the world's cleanest fuels" was unintentionally misleading

Simon Duffy, co-founder of green grooming company Bulldog, explains why marketing environmentally friendly skincare products to men is a challenge that is well worth taking up

As the reputational risks associated with greenwash become more apparent every day, Paul Thomas asks why some firms still find themselves overstating their environmental credentials

For environmentalists, politicians and business leaders alike, framing the climate change debate in the right terms is essential to driving engagement