Marketing

ASA rules advert claiming tar sands projects are part of a "sustainable future" is misleading

Expert claims innocuous case of greenwash from the drinks company highlights intense level of scutiny green brands can now expect to face

Fuel-efficient vehicles now account for 40 per cent of manufacturers' advertising budgets

Tom Whitehouse, chief executive of green PR consultancy Carbon International, offers tips on how green business startups can best attract investment

As California unveils new building code, Federal Trade Commission undertakes review of greenwashing across the construction sector

More than three quarters of consumers want higher environmental product standards from government

Absence of "per passenger" reference in adverts comparing airline's emissions with those of rivals prompts ruling

KPMG survey reveals many consumers remain unimpressed by corporate efforts to limit environmental impacts

Telling customers about your environmental targets is all well and good but, as Paul Thomas argues, they are meaningless if you do not know how they are to be achieved

New guidelines to ban use of "green" and "eco" in adverts where the terms are not backed by full product lifecycle analysis