BusinessGreen has a shiny new website, designed to be fit for purpose in a green economy that is becoming larger, more professional, and more influential with every passing day
Welcome to the all-new BusinessGreen. Come in, take a look around, we hope you like what we've done with the place.
As the eagle-eyed among you will have noticed, this morning BusinessGreen unveils its first redesign in six years and the most fundamental re-imagining of the site since our launch in 2007.
The goal is simple - to provide a modern, engaging, easy-to-navigate platform for our award-winning news, analysis and opinion, as well as an improved service for our readers, subscribers, and clients. The result is a site that adheres to the latest thinking in web design, offering a sleek new look and a fully responsive experience that means the site is just as effective on tablets and smartphones as it is on your desktop computer.
The design has also been streamlined, foregrounding the content that provides BusinessGreen's raison d'etre while providing a better platform for the often beautiful and thought-provoking images that characterise the green economy.
We've also made it easier for you to keep abreast of our expanding events programme, including the UK's largest and most prestigious green business awards, the BusinessGreen Leaders Awards, and our upcoming series of tailored briefing events.
Several of our sister sites at Incisive Media have already gone through a similar redesign process and have moved to a responsive platform. The results have been hugely encouraging, with both traffic and reader engagement increasing substantially. We're obviously hoping for a similar outcome, which would be great news for you as readers, as well as the advertisers that make BusinessGreen possible.
In addition to a change to the look and feel of BusinessGreen, the new site better reflects our editorial direction. Following extensive engagement with our readers to understand what they want from the site and why they use BusinessGreen, we've created more space for our in-depth features, analysis, and opinion, offering subscribers the insight they need to make sense of the ever-increasing amounts of green business news that appears each day.
We want to keep people as informed as possible about the exciting developments in the green economy and as a result our news output will remain free to air for 24 hours. However, delivering in-depth, well researched content to a business audience is not without overheads, so we will continue to offer analysis, features, and all our archived content through our (competitively priced) subscription service.
Our job is to not just keep sustainability executives, entrepreneurs, investors, campaigners and policymakers abreast of the latest news and developments, we also want to help them understand the risks and exploit the opportunities that come with the continued march of the green economy. To that end we are today also introducing a new series of short analysis pieces - the BusinessGreen Take - designed to give subscribers immediate insight into the potential implications of the biggest green business news stories each week.
And we will also continue to explore the long-term issues that are shaping the low carbon transition and the emergence of more sustainable business models. To mark the launch of the new website we will for the next month be asking leading green business commentators for their views on the future direction of the low carbon economy. It is six years since BusinessGreen last had a redesign and in that time global clean energy capacity has soared, electric cars have moved from being laughable golf buggies to ultra-desirable luxury vehicles, and global emissions have decoupled from economic growth. We'll be asking some of the UK green community's most respected commentators what they think the sector will look like six years hence in 2022. Obviously, we're hoping for zero emission hoverboards, but a continued acceleration in clean energy deployment and 70 million smart meters would still do nicely.
Regular readers and subscribers will no doubt be pleased to know that we are investing in our new home from a position of strength.
Last year was the third successive record year for the brand in terms of traffic, subscribers and revenues. We boasted well over two million hits from around one million unique users, while our subscriber base confirms that our core readership remains Europe's most influential green business executives, investors, entrepreneurs, policymakers and campaigners. Meanwhile, the BusinessGreen Leaders Awards was bigger than ever, the inaugural BusinessGreen Technology Awards provided the UK cleantech community with the platform it deserves, and our Paris Hub, in association with PwC, provided a unique business-led perspective of last year's historic climate summit.
In the wake of the Paris Agreement, the global trend towards greener business models and cleaner infrastructure is set to accelerate and BusinessGreen's new look and soon-to-be-expanded editorial team means we are best placed to cover the latest developments in what French President Francois Hollande memorably called "the most beautiful and most peaceful revolution".
We really hope you like the new look and agree with us that it builds on the site's heritage while making it fit for purpose in a green economy that is becoming larger, more professional, and more influential with every passing day. Please bear with us as we iron out the inevitable bugs that come with a relaunch such as this, and if you have any feedback on the redesign or our wider coverage we'd love to hear from you in the comments below or at [email protected]
As always, if you would like to become a subscriber, enter our awards or make use of our marketing services please do get in touch with the team. BusinessGreen is nothing without its readers and subscribers, so once again thank you for your continued support. Please, feel free to make yourself at home.
