Pure Planet

BusinessGreen staff
clock • 1 min read

Company Name: Pure Planet

Headquarters: Bath

Website: https://purepla.net

Headcount: 45 people

Profile: Pure Planet is Britain's first app-based energy supplier and the first domestic supplier to offer 100 percent renewable electricity and 100 percent carbon offset gas.

The Pure Planet app offers totally digital services in a competitive and easy to use way, allowing customers to quickly switch to clean energy sources.

Using an artificial intelligence chatbot known as ‘WattBot', everything, including customer service, is done digitally and available 24/7.

With an easy to use and dynamic app design, Pure Planet makes switching to renewable energy accessible to a larger demographic.

Members are able to manage their account by tracking energy usage month on month both in kilowatt hours used and in pounds spent, providing customers with greater awareness of their energy consumption and helping them cut down on costs.

More than 60,000 people have downloaded the Pure Planet app, which helps each of its member save on average 3.7 tonnes of CO2 emissions per year.

Pure Planet, which was incorporated in 2015, is the only small independent energy supplier to be a signatory of the UN Global Compact. The company supports numerous carbon offset projects and is working to make renewables the mass market of consumer choice.

The Pure Planet app can be downloaded from Apple App store or Google Play.

More on Technology

'A new era': EU unveils world's first voluntary standard for permanent carbon removals

'A new era': EU unveils world's first voluntary standard for permanent carbon removals

European Commission adopts first set of methodologies under bloc's Carbon Removals and Carbon Farming Regulation, delivering major boost to fledgling carbon removals market

James Murray
clock 03 February 2026 • 4 min read
New £21.5m funding offered to boost farm innovation

New £21.5m funding offered to boost farm innovation

Defra says support will move cutting-edge research into practical tools farmers can use to boost yields and curb environmental impacts

Jane Thynne, Farmers Guardian
clock 02 February 2026 • 2 min read
 How IndiNature is using hemp to cut embodied carbon from insulation

How IndiNature is using hemp to cut embodied carbon from insulation

Brian Monaghan, sales director at IndiNature, discusses the firm’s efforts to roll out carbon-negative insulation at scale, and the potential impact of a national retrofit policy

Stuart Stone
clock 02 February 2026 • 6 min read