William McDonough: We need to talk about carbon

Madeleine Cuff
clock • 5 min read

Architect and founder of the cradle to cradle movement set out the argument for a new 'carbon language'

A conversation about climate change almost always ends up being a conversation about carbon. How much a country, company or sector is contributing to the atmosphere, how much we can reduce it by, how best...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Climate change

Why Bill Gates' climate memo is being celebrated by sceptics while frustrating scientists

Why Bill Gates' climate memo is being celebrated by sceptics while frustrating scientists

The billionaire's pre-COP 'narrative grenade' has been roundly criticised by climate experts - here's why

Ryan M. Katz-Rosene, L’Université d’Ottawa/University of Ottawa - The Conversation
clock 07 November 2025 • 5 min read
WMO: 2025 set to be second or third warmest year on record

WMO: 2025 set to be second or third warmest year on record

WMO warns 'exceptionally high' warming trend is continuing, with the past three years now confirmed as the three hottest on record

clock 06 November 2025 • 4 min read
Earthshot Prize 2025: Prince William announces £1m climate solution award winners

Earthshot Prize 2025: Prince William announces £1m climate solution award winners

Five innovative green projects announced as winners at Rio ceremony will each receive £1m in prize money to help scale up their sustainable solutions

clock 06 November 2025 • 3 min read