Say goodbye to the polar bear: seven principles for effective use of climate images

Madeleine Cuff
clock • 7 min read

New research from Climate Outreach reveals how businesses can use new types of images to better support green communications efforts

What springs to mind when you think about climate change? If it is the image of a mournful-looking polar bear, clinging desperately to a floating ice cap, you are not alone. The polar bear has become one...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Faith in Nature's Simeon Rose: ''Rights of nature' is the single biggest idea that could change everything'

Faith in Nature's Simeon Rose: ''Rights of nature' is the single biggest idea that could change everything'

Faith in Nature's brand director, Simeon Rose, explains why there's no better creative brief than making people care about the need to protect the natural world

Stuart Stone
clock 17 March 2026 • 6 min read
B Lab officially rolls out new certification standards

B Lab officially rolls out new certification standards

Companies seeking B Corp status must hit benchmarks across seven 'impact topics' following shake-up of popular responsible business standards

Stuart Stone
clock 12 March 2026 • 4 min read
EU cooks up fresh restrictions on use of 'meaty' terms for vegan products

EU cooks up fresh restrictions on use of 'meaty' terms for vegan products

Lawmakers back plan to outlaw use of 31 meat-related words by plant-based foods - but veggie 'burgers' and 'sausages' remain on the table

Stuart Stone
clock 06 March 2026 • 5 min read