Could 'social contagion' speed the spread of solar?

Madeleine Cuff
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You're more likely to buy a solar panel if your neighbour has one | Credit: Norfolk Solar
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You're more likely to buy a solar panel if your neighbour has one | Credit: Norfolk Solar

New LSE research suggests endorsement from neighbours is one of the best sales tools for new solar arrays, even among farms and businesses

No one wants to be accused of being the nosy parker behind the twitching net curtain, but the British obsession with knowing what the neighbours are up to seems to be a time-honoured pursuit for many across...

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