Can we ever convince people to eat less meat?

Madeleine Cuff
clock • 6 min read

BusinessGreen explores some of the best strategies for persuading people to switch to less carbon intensive diets

Choosing what to eat is a highly personal decision. But at the same time, what we choose to put on our plates has a global impact. Meat production produces 15 per cent of all greenhouse gases, and its...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Madeleine Cuff
Author spotlight

Madeleine Cuff

View profile
More from Madeleine Cuff

From SEMTA to Enginuity: Engineering skills body rebrands

Inside Enginuity's plan to build a workforce for the future

More on Marketing

Updated ASA ruling pours cold water on wood burning stove emissions claims
Marketing

Updated ASA ruling pours cold water on wood burning stove emissions claims

Watchdog amends ruling on stove emissions and efficiency following an independent review, but maintains that past claims were 'misleading'

Stuart Stone
Stuart Stone
clock 08 July 2026 • 4 min read
Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?
Marketing

Is the social media ban for under-16s a chance to go 'back to basics' on climate comms?

Communications experts share their thoughts on how the proposed ban on social media for under 16s might provide an opportunity to reinvigorate the UK's climate and nature discourse

Stuart Stone
Stuart Stone
clock 02 July 2026 • 15 min read
'Don't be a tosser': Fussy launches campaign to reduce bathroom plastic waste
Marketing

'Don't be a tosser': Fussy launches campaign to reduce bathroom plastic waste

Refillable deodorant brand Fussy launches first TV campaign backed by Sky Media's Sky Zero Footprint Fund

Amber Rolt
clock 01 July 2026 • 2 min read