Sainsbury's v Tesco - Does a product's green credentials matter to customers?

James Murray
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Sainsbury's insists that when it comes to price comparisons whether a product is Fairtrade and where it comes from matters to customers - and it is willing to go to court to make its case

Do supermarket customers care about a product's green credentials? Are they bothered whether a product has a Fairtrade label or superior animal welfare standards? Many within the green economy will instinctively...

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James Murray
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