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Opinion

Marketing

Green PR is about more than tackling greenwash

They may often be criticised for exaggerating green claims, but as Paul Thomas argues, PR departments can be a major force for positive environmental change

clock 01 October 2008 • 4 min read

Politics

Cameron outmanoeuvres Brown in battle for the green vote

As they gather this week in Birmingham, the Tories look set to revive their "vote Blue, go Green" message, and the government seems at a loss on how to respond

clock 29 September 2008 • 4 min read

Management

The challenges facing green job growth

Co-founder of recruitment agency Bright Green Talent, Paul Hannam, assesses the barriers that stand in the way of the predicted boom in green collar workers

clock 24 September 2008 • 7 min read

Politics

Will Wall Street strife spell boom or bust for low carbon economy?

As the financial turmoil engulfing the world's markets spreads, high-risk cleantech investments are in for a choppy ride, but in the longer term a clean up of the banking sector could play into green businesses' hands

clock 16 September 2008 • 6 min read

Marketing

Why do companies greenwash?

As the reputational risks associated with greenwash become more apparent every day, Paul Thomas asks why some firms still find themselves overstating their environmental credentials

clock 20 August 2008 • 5 min read

Climate change

Naming the problem in order to solve it

For environmentalists, politicians and business leaders alike, framing the climate change debate in the right terms is essential to driving engagement

clock 14 August 2008 • 4 min read

Management

False economies

Cynics are asking how long firms will continue with sustainability policies if the financial downturn bites harder. But, as BT's Dinah McLeod argues, a slowdown means green policies become more, not less important

clock 05 August 2008 • 7 min read

Technology

The UK faces an energy crunch from all directions

We are entering an era of high energy prices, argues Centrica chief executive Sam Laidlaw, and in the long run only a more diverse supply can lead us out of it

clock 31 July 2008 • 5 min read

Management

It's always good to talk

When faced with NGO criticism over their environmental performance, many firms simply batten down the hatches. But, as Paul Thomas argues, communicating with your detractors represents the best means of minimising brand damage

clock 23 July 2008 • 4 min read

Transport

What environmentalism could learn from LA

It might be the living embodiment of car-is-king urban sprawl, but according to Brad Allenby the City of Angels has a lot to teach the green business movement

clock 10 July 2008 • 4 min read
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