Bridgestone Americas

From desert to race-track: Bridgestone Americas invests $42m to develop desert shrub into rubber alternative

Investment

From desert to race-track: Bridgestone Americas invests $42m to develop desert shrub into rubber alternative

Bridgestone has now invested more than $100m in guayule research, as part of its effort to deliver 100 per cent renewable tires by 2050

clock 31 August 2022 • 3 min read
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