Bridgestone Americas

From desert to race-track: Bridgestone Americas invests $42m to develop desert shrub into rubber alternative

Investment

From desert to race-track: Bridgestone Americas invests $42m to develop desert shrub into rubber alternative

Bridgestone has now invested more than $100m in guayule research, as part of its effort to deliver 100 per cent renewable tires by 2050

31 August 2022 • 3 min read