Credit: SE Advisory Services
Partner Insight: Mireille Meneses Campos from SE Advisory Services lifts the lid on some of the carbon projects the company supports worldwide
Carbon project buyers have become better at asking whether a credit is credible. At the same time we are still not asking often enough what a project changes for the people living with its impacts.
As global temperatures rise, that question is becoming more urgent. UNEP's Limiting Overshoot report warns that exceeding 1.5°C will intensify climate impacts and place growing pressure on vulnerable communities. The report notes that climate risks are often gender-differentiated because social norms influence exposure, access to resources, decision-making power and the ability to respond to early warnings. As a result, women and girls, particularly in low-income and rural contexts, are disproportionately affected by food insecurity, water scarcity and loss of livelihoods. An example where communities least responsible often have the fewest resources to withstand it.
As the voluntary carbon market has responded to scrutiny, buyers rely on integrity frameworks, standards, ratings, and methodologies. These tools are valuable but can only tell part of the story. While they provide evidence of consultation, safeguards and community benefits, seeing how these translate into lived experiences and lasting outcomes requires a view from the ground.
At SE Advisory Services, our team visits more than 30 projects each year, including those developed and sourced for clients. Quality is revealed not only in methodology, but in who shapes a project, who makes decisions and what changes in people's lives. For this article, I asked our project specialists what they had learnt from visiting communities and seeing projects in daily life. Four questions emerged consistently.
Did the community shape the project from the outset?
Our experience is that projects built around community understanding from the outset are more likely to endure. In one of our cookstove projects in Kenya, women shaped the stove's design from the beginning. Their knowledge of cooking practices, fuels, household dynamics and cultural traditions was a primary design force. The project also works through existing community structures to raise awareness, provide training and maintain connections with participating households. By building on relationships that already function locally, the project becomes more resilient.
"The projects that last are those where communities understand why we do this and feel associated with it from the beginning. From there, it is they who carry the project much more effectively than any awareness campaign we could organise from an office." — Frederic Pfister, head of project development and management.
Who holds power and makes decisions?
Effective projects recognise the organisations, relationships and expertise that already exist, then create the conditions for them to shape and scale delivery.
In cookstove projects, women hold important management and co-ordination roles, from distribution to monitoring and reporting. In our mangrove restoration projects, women hold at least half of the roles in nursery establishment, planting and monitoring. They also contribute detailed knowledge of local species, their uses and ecosystem changes.
"Community members, particularly women who interact with the mangroves every day, shared an equally valuable perspective: local names for different species, how mangroves are used, changes they had observed over time, and their deep understanding of the ecosystem." — Alice Beneyton, blue carbon project officer.
Leadership is also reflected in who decides how project revenues are used. In our cookstove projects, women sit on village committees and determine local priorities. In our reforestation projects, benefit-sharing discussions have been community-led, with participants identifying education, health, women's empowerment and sustainable livelihoods as priorities.
"Rather than being passive beneficiaries, they were active partners in shaping the project's future. During discussions about benefit sharing and community priorities, it became clear that local people had a clear vision of what would create the most value for their communities." — Mathilde Gambe, forestry project officer.
What has changed for the people the project serves?
The changes we have observed include lower fuelwood consumption, less exposure to smoke, time released for education or economic activity, and new sources of independent income.
"Standing in a village on distribution day, seeing the smiles on the faces of the women receiving the stoves and hearing the difference they have made in people's lives, makes the work feel real. It is the moment when everything you've been building in spreadsheets and project documents becomes tangible." — Thomas Di Paola, community-based consultant.
Field visits close a gap that spreadsheets cannot. They allow project developers to hear directly what has changed, what has not worked and what communities want to do next.
Mitigation, adaptation and the purpose of finance
These experiences point to a wider climate finance lesson: mitigation and adaptation benefits can reinforce one another at community level. A cookstove project can reduce emissions while reducing fuel use, smoke exposure and the time spent collecting wood. A mangrove project can store carbon while supporting livelihoods, recognising local ecological knowledge and strengthening resilience.
As climate risks escalate, finance for mitigation and adaptation is an investment in protecting those most exposed. Carbon markets need a diverse supply of high-integrity solutions. Across them all, robust methodologies, independent review and careful due diligence are essential. Our experience on the ground shows that, for projects implemented with communities, this rigour should be accompanied by local trust, meaningful participation and clear benefits for the people involved. A carbon credit may be the unit a buyer purchases, but its wider value is demonstrated when credible climate action also helps build stronger livelihoods, greater agency and a more resilient future.
Mireille Meneses Campos is head of portfolio and partnerships at SE Advisory Services.
SE Advisory Services has also produced an essential guide to navigating the carbon credit market for forward-thinking companies, which can be accessed here."
This article is sponsored by SE Advisory Services.



